PAC Lip Pencil Pretty Pink

PAC Lip Pencil Pretty Pink

The PAC Lip Pencil in Pretty Pink is a versatile lip liner that adds definition and lasting color to your lips.

Key Features: - Creamy formula that glides on smoothly - Long-lasting color that stays put all day - Can be used to outline and fill in lips for a fuller look - Comes in a beautiful shade of pink that complements many skin tones

For whom: This lip pencil is perfect for anyone looking to enhance the shape and color of their lips. Whether you want to define your lip shape or create the illusion of fuller lips, this pencil is a must-have in your makeup bag.

Pros: - Easy to apply - Versatile shade that can be worn alone or under lipstick - Helps lipstick last longer without feathering or bleeding - Affordable price point

Cons: - May need to be sharpened frequently - Limited shade range available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The Pretty Pink shade and long-lasting formula align well with Indian consumer preferences.	Vogue
Brand Strength	20	18	PAC is a well-established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Lip liners are a fast-growing category in the Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	5	Facing strong competition from other popular lip liner brands in India.	Cosmopolitan
Use-case Advantage	5	3	Versatile shade suitable for various skin tones.	Elle
Final Market Score	100	76/100 (3.80/5)	PAC Lip Pencil Pretty Pink holds a strong position in the competitive Indian lip liner market.

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