Oshea Colors Mesmeric Waterproof Smudgeproof Matte Eye Defining Kajal Intense Pigmentation 12 Hrs Long Lasting with Quick Drying Formula Black

Oshea Colors Mesmeric Waterproof Smudgeproof Matte Eye Defining Kajal Intense Pigmentation 12 Hrs Long Lasting with Quick Drying Formula Black

The Oshea Colors Mesmeric Waterproof Smudgeproof Matte Eye Defining Kajal is a highly pigmented kajal that offers intense color payoff. Its waterproof and smudgeproof formula ensures long-lasting wear for up to 12 hours. The quick-drying formula sets quickly, preventing any transfer or smudging throughout the day.
Key Features: - Waterproof and smudgeproof - Matte finish - Intense pigmentation - Long-lasting wear for up to 12 hours - Quick-drying formula
This kajal is perfect for those who are looking for an intense black kajal that stays put all day long. Whether you have oily eyelids or live in a humid climate, this kajal will not budge. It is also suitable for those who wear contact lenses or have sensitive eyes.
Pros: - Intense pigmentation - Long-lasting wear - Waterproof and smudgeproof - Quick-drying formula Cons: - May require a makeup remover to fully remove at the end of the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The intense pigmentation and quick-drying formula align well with consumer preferences in India.	Kantar
Brand Strength	20	18	Oshea Colors is a recognized brand in the Indian cosmetics market.	Euromonitor
Category Momentum	20	15	Strong demand for waterproof and long-lasting eyeliners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	GfK
Competition	10	8	Facing strong competition from established and emerging brands in the Indian eyeliner market.	IRI
Use-case Advantage	5	5	The 12-hour long-lasting feature meets the needs of consumers looking for all-day wear.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Oshea Colors Mesmeric Kajal well in the competitive Indian eyeliner market.

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