Organic Netra Pure Black Pencil Kajal Waterproof Smudgeproof and Long Lasting Upto 12Hrs Enriched With All Natural Ingredients Intense Colour Matte Finish

Organic Netra Pure Black Pencil Kajal Waterproof Smudgeproof and Long Lasting Upto 12Hrs Enriched With All Natural Ingredients Intense Colour Matte Finish

Key Features: - Organic formula made with all natural ingredients - Pure black pigment for intense color - Waterproof and smudgeproof for long-lasting wear - Matte finish for a chic look - Lasts up to 12 hours without fading or smudging

For whom: This kajal is perfect for anyone looking for a natural, long-lasting eyeliner that won't budge throughout the day. It is great for those with sensitive eyes or skin as it is made with organic ingredients.

Pros: - Organic and natural ingredients are gentle on the eyes - Waterproof and smudgeproof for all-day wear - Intense black pigment for a bold look - Long-lasting formula lasts up to 12 hours - Matte finish for a trendy and chic appearance

Cons: - Some may find the matte finish to be too intense for everyday wear - May require multiple applications for a more dramatic look

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Meets consumer demand for organic, waterproof, and long-lasting kajal	Vogue
Brand Strength	20	18	Established brand with a reputation for quality and innovation	Brand Equity
Category Momentum	20	15	Growing demand for natural and long-lasting kajal products	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium organic kajal brands	Business Standard
Competition	10	8	Facing competition from established and emerging organic kajal brands	Cosmopolitan
Use-case Advantage	5	5	Provides intense color and matte finish suitable for daily wear	Femina
Final Market Score	100	76/100 (3.80/5)	Strong contender in the organic kajal segment with competitive pricing and innovative features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—