Olivia Matte Face Primer for Women Lightweight Waterproof Makeup Base for All Skin Types Smooth Brightening Face Primer for Oily Dry Skin Long Lasting Matte Finish 30g

Olivia Matte Face Primer for Women Lightweight Waterproof Makeup Base for All Skin Types Smooth Brightening Face Primer for Oily Dry Skin Long Lasting Matte Finish 30g

Product Description: The Olivia Matte Face Primer is a lightweight, waterproof makeup base that is suitable for all skin types. It helps to smooth and brighten the face, while providing a long-lasting matte finish.

Key Features: - Lightweight formula - Waterproof - Suitable for all skin types - Smooths and brightens the face - Long-lasting matte finish

For whom: This face primer is ideal for women looking for a makeup base that will keep their skin looking fresh and matte throughout the day. It is suitable for those with oily or dry skin.

Pros: - Helps makeup to stay in place all day - Lightweight formula feels comfortable on the skin - Waterproof formula is long-lasting - Suitable for all skin types

Cons: - May not be suitable for those with sensitive skin - Some users may prefer a dewy finish rather than matte

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers features suitable for all skin types in India.	Vogue India
Brand Strength	20	10	Established brand with good reputation in India.	Brand Equity
Category Momentum	20	15	Growing demand for primers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Femina
Competition	10	6	Facing moderate competition from other primer brands in India.	Cosmopolitan India
Use-case Advantage	5	5	Addresses common skin issues faced by Indian consumers.	Elle India
Final Market Score	100	66/100 (3.30/5)	Olivia Matte Face Primer is well-positioned in the Indian market with strong brand and feature fit.

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