Olivia Instant Waterproof Makeup Stick with SPF 12 02 Rachelle Rose 3 in 1 Foundation Concealer Moisturizer Sweatproof Long Lasting Base Makeup Evens Skin Tone Hides Blemishes

Olivia Instant Waterproof Makeup Stick with SPF 12 02 Rachelle Rose 3 in 1 Foundation Concealer Moisturizer Sweatproof Long Lasting Base Makeup Evens Skin Tone Hides Blemishes

This Olivia Instant Waterproof Makeup Stick is a versatile 3 in 1 product that acts as a foundation, concealer, and moisturizer. It is sweatproof and long-lasting, making it perfect for all-day wear. Plus, it has SPF 12 to protect your skin from the sun's harmful rays.

This product is perfect for anyone looking for a multi-functional makeup product that provides coverage, hydration, and protection. The Rachelle Rose shade is a versatile color that can match a variety of skin tones.

Pros: The Olivia Instant Waterproof Makeup Stick is convenient for on-the-go application, provides buildable coverage, and is suitable for all skin types. It also contains moisturizing ingredients to keep your skin hydrated.

Cons: Some users may find the coverage to be too light for their liking, and the shade range may not be extensive enough for all skin tones. Additionally, some individuals with sensitive skin may experience irritation from certain ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 3-in-1 functionality and sweatproof makeup, aligning with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	Olivia is a trusted brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for concealers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	0	Intense competition in the concealer market segment in India.	Nielsen
Use-case Advantage	5	3	Addresses multiple makeup needs in one product, appealing to busy Indian consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Olivia's 3-in-1 concealer offers a competitive solution in the growing Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—