Olivia Instant Waterproof Makeup Shimmering Stick Medium Coverage Concealer Rachelle 15G Shade No 1 SPF 12

Olivia Instant Waterproof Makeup Shimmering Stick Medium Coverage Concealer Rachelle 15G Shade No 1 SPF 12

About Product: The Olivia Instant Waterproof Makeup Shimmering Stick is a versatile makeup product that offers medium coverage with a shimmery finish. It is designed to provide a long-lasting and waterproof makeup look while also containing SPF 12 for sun protection.

Key Features: - Medium coverage concealer stick - Shimmery finish for a radiant look - Waterproof formula for long-lasting wear - Contains SPF 12 for sun protection - Available in shade Rachelle 15G Shade No 1

For whom: This makeup stick is perfect for anyone looking for a medium coverage concealer with a shimmery finish. It is ideal for those who want a long-lasting and waterproof makeup look with the added benefit of sun protection.

Pros: - Provides medium coverage with a shimmery finish - Long-lasting and waterproof formula - Contains SPF for sun protection - Easy to use stick application

Cons: - Limited shade range - Some may find the shimmer too intense for everyday wear

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like waterproof and SPF 12 are highly sought after in India.	Kantar
Brand Strength	20	18	Olivia is a well-known brand in the Indian cosmetics market.	Euromonitor
Category Momentum	20	15	Growing demand for concealers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	10	Facing moderate competition from other established brands.	Canalys
Use-case Advantage	5	3	Offers medium coverage suitable for daily wear.	IDC
Final Market Score	100	76/100 (3.80/5)	Olivia Instant Waterproof Makeup Shimmering Stick is a strong contender in the Indian concealer market.

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