Nykaa Matte to Last Lip Colour Kashi 19

Nykaa Matte to Last Lip Colour Kashi 19

- Nykaa Matte to Last Lip Colour in the shade Kashi 19 is a long-lasting liquid lipstick that offers a matte finish.

- Key Features: - Intense pigmentation - Long-wearing formula - Matte finish - Comfortable on the lips

- For those who love a bold lip look that lasts all day, Nykaa Matte to Last Lip Colour in Kashi 19 is the perfect choice.

- Pros: - The intense pigmentation means you only need one swipe for full coverage. - The long-wearing formula means you won't have to touch up throughout the day. - The matte finish is on-trend and looks great in photos.

- Cons: - Some users may find the formula slightly drying on the lips. - The matte finish may emphasize dry patches on the lips.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Kashi 19's trendy matte finish and long-lasting formula align well with current consumer preferences.	Vogue
Brand Strength	20	18	Nykaa's strong brand presence and reputation in the Indian beauty market.	Forbes
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	8	Facing moderate competition from other popular lipstick brands in India.	Cosmopolitan
Use-case Advantage	5	5	Versatile shades suitable for various occasions, enhancing user experience.	Elle
Final Market Score	100	76/100 (3.80/5)	Nykaa Matte to Last Lip Colour Kashi 19 holds a strong position in the competitive Indian lipstick market.

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