Nykaa Lips Dont Lie Line and Fill Lip Liner Matte Finish Heartbreaker 07

Nykaa Lips Dont Lie Line and Fill Lip Liner Matte Finish Heartbreaker 07

Nykaa Lips Dont Lie Line and Fill Lip Liner Matte Finish Heartbreaker 07 is a versatile lip liner that can be used to define and fill in the lips for a matte finish.

Key Features: - Long-lasting formula - Matte finish - Pigmented color - Smooth application

For whom: This lip liner is suitable for anyone looking for a lip liner that can help define their lips and provide a matte finish.

Pros: - Long-lasting formula ensures the lip liner stays put throughout the day - Matte finish gives a modern and sophisticated look - Pigmented color provides rich and intense color payoff - Smooth application makes it easy to define and fill in the lips

Cons: - Some users may find the matte finish to be too drying - Limited shade range available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and heartbreaker shade are popular choices among Indian consumers.	Vogue India
Brand Strength	20	18	Nykaa is a well-established brand in India with a loyal customer base.	Brand Equity
Category Momentum	20	15	Strong demand for lip liners in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Beauty Bulletin
Competition	10	5	Facing strong competition from other popular lip liner brands in India.	Femina
Use-case Advantage	5	3	Versatile for both lining and filling lips, catering to different makeup looks.	Elle India
Final Market Score	100	76/100 (3.80/5)	Nykaa Lips Dont Lie Line and Fill Lip Liner Matte Finish Heartbreaker 07 is a strong contender in the Indian lip liner market.

Factor	Rating (out of 5)	Notes
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