Nykaa Eyem Bold Kajal With Free Sharpener Deep Black 001

Nykaa Eyem Bold Kajal With Free Sharpener Deep Black 001

Nykaa Eyem Bold Kajal is a highly pigmented kajal that glides smoothly on the eyes, giving an intense black color in just one swipe. Its waterproof formula ensures long-lasting wear without smudging or fading throughout the day. The kajal also comes with a free sharpener for easy use and maintenance.

Key Features: - Intensely black pigmentation - Waterproof formula - Long-lasting wear - Comes with a free sharpener - Smooth application

For whom: Nykaa Eyem Bold Kajal is suitable for anyone looking for a long-lasting, intensely black kajal that is easy to apply and stays put all day. Whether you want to create a smudged smoky eye look or a precise winged liner, this kajal is perfect for all eye makeup styles.

Pros: - Intense black color - Waterproof and long-lasting formula - Comes with a free sharpener - Easy to apply and blend

Cons: - May require reapplication for a bold look - Some users may find it difficult to remove completely at the end of the day.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Nykaa Eyem Bold Kajal offers deep black color and comes with a free sharpener.	Vogue India, Femina
Brand Strength	20	18	Nykaa is a well-established and trusted brand in India.	Brand Equity, Forbes India
Category Momentum	20	15	Strong demand for kajal products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar kajal products in the market.	Business Standard, The Economic Times
Competition	10	8	Facing competition from other popular kajal brands in India.	India Today, Hindustan Times
Use-case Advantage	5	5	Versatile kajal suitable for daily wear and special occasions.	Elle India
Final Market Score	100	76/100 (3.80/5)	Nykaa Eyem Bold Kajal offers a strong value proposition in the competitive Indian kajal market.

Factor	Rating (out of 5)	Notes
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