Nykaa Black Magic Gel Eyeliner Jet Black

Nykaa Black Magic Gel Eyeliner Jet Black

The Nykaa Black Magic Gel Eyeliner in Jet Black is a highly pigmented gel eyeliner that glides on smoothly and effortlessly for a bold, intense look.

Key Features:
- Long-lasting formula that stays put all day
- Waterproof and smudge-proof for a flawless finish
- Comes with a built-in brush for easy application
- Intense black color for a dramatic look

For whom:
This gel eyeliner is perfect for anyone looking for a quick and easy way to create a bold and intense eye look. Whether you're a makeup newbie or a seasoned pro, this eyeliner is sure to impress.

Pros:
- Highly pigmented for a bold look
- Long-lasting and waterproof
- Easy to apply with the built-in brush

Cons:
- Some may find the formula slightly dry
- May need to reapply for a more intense look

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers key features desired by Indian consumers.	Retail360
Brand Strength	20	18	Nykaa is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Strong growth in eyeliner category in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	PriceTrack
Competition	10	5	Facing strong competition from other popular eyeliner brands.	Cosmopolitan
Use-case Advantage	5	3	Provides long-lasting and smudge-proof wear for daily use.	Vogue
Final Market Score	100	76/100 (3.80/5)	Nykaa Black Magic Gel Eyeliner Jet Black holds a strong position in the competitive Indian eyeliner market.

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