Not Your Mothers Kinky Moves Hair Cream 4 Ounce Curl Define 118ml

Not Your Mothers Kinky Moves Hair Cream 4 Ounce Curl Define 118ml

This hair cream is designed to help define and enhance natural curls without leaving them crunchy or sticky. It is specially formulated to add moisture and shine, while reducing frizz and flyaways.

Key Features:
- Defines and enhances natural curls
- Adds moisture and shine
- Reduces frizz and flyaways

For those with naturally curly or wavy hair looking to enhance and define their curls without weighing them down, this hair cream is the perfect solution. It is suitable for all hair types and is safe to use on color-treated hair.

Pros:
- Lightweight formula that doesn't weigh hair down
- Adds moisture and shine to curls
- Helps reduce frizz and flyaways

Cons:
- Some users may find the scent too strong
- May not provide enough hold for those with very fine hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product's specifications and features align well with Indian consumer preferences.	GfK
Brand Strength	20	10	The brand has a moderate presence and reputation in India.	Brandwatch
Category Momentum	20	15	Creams, Gels & Lotions are in high demand in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Faces moderate competition from established and emerging brands in the category.	Kantar
Use-case Advantage	5	5	Offers unique benefits for styling curly hair, appealing to a niche segment.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Competitively positioned curl defining cream with good market fit in India.

Factor	Rating (out of 5)	Notes
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