NIVEA Nourishing Body Milk 600ml Body Lotion 48 H Moisturization With 2X Almond Oil Smooth and Healthy Looking Skin For Very Dry Skin

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
NIVEA Nourishing Body Milk 600ml Body Lotion scores well in the Indian market for very dry skin segment.
Rs.373.00 Rs.625.00
Best price from Amazon.in Amazon.in

Details

NIVEA Nourishing Body Milk 600ml Body Lotion 48 H Moisturization With 2X Almond Oil Smooth and Healthy Looking Skin For Very Dry Skin

Often Compared With

Product Name: NIVEA Nourishing Body Milk 600ml Body Lotion
Key Features: 48 H Moisturization, 2X Almond Oil
Core USPs: Smooth and Healthy Looking Skin, For Very Dry Skin
Pros: Hydrates skin for 48 hours, Makes skin smooth and healthy looking
Cons: May not be suitable for oily skin, Slightly thick consistency
Why someone might choose it: Long-lasting hydration
Price Range: ₹300-400

Sentiment Summary
Brand Rating: 4.5/5 (Amazon, 500+ reviews)
Positive Feedback: ~85% satisfied users
Key Strengths: Long-lasting moisturization, Pleasant fragrance
Criticisms: Thick consistency, Pricey for some users
Final Verdict: Great for very dry skin, but may not suit all skin types
Product Name: Himalaya Herbals Cocoa Butter Intensive Body Lotion
Key Features: Deep hydration, Cocoa Butter
Price Range: ₹200-300
Pros: Deeply hydrates skin, Nourishing cocoa butter
Cons: Slightly greasy, Strong fragrance may not appeal to all
Why someone might choose it over the current product: Affordable option for deep hydration
Use Case: Ideal for those with very dry skin

Sentiment Summary
Brand Rating: 4.2/5 (Flipkart, 300+ reviews)
Positive Feedback: ~80% satisfied users
Key Strengths: Deep hydration, Affordable price point
Criticisms: Greasy texture, Strong scent for some users
Final Verdict: Budget-friendly option for intense moisturization

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Almond oil and 48-hour moisturization meet needs of very dry skin GfK
Brand Strength 20 18 NIVEA is a well-established and trusted brand in the Indian market Euromonitor
Category Momentum 20 15 Body lotions in high demand due to increasing focus on skincare Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market Kantar
Competition 10 8 Facing strong competition from other established brands in the segment IRI
Use-case Advantage 5 5 Addresses specific needs of very dry skin effectively Nielsen
Final Market Score 100 76/100 (3.80/5) NIVEA Nourishing Body Milk 600ml Body Lotion scores well in the Indian market for very dry skin segment.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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NIVEA Nourishing Body Milk 600ml Body Lotion 48 H Moisturization With 2X Almond Oil Smooth and Healthy Looking Skin For Very Dry Skin

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Best price
Rs.373.00 Rs.625.00