NIVEA Men Body Wash Active Clean with Active Charcoal Shower Gel for Body Face Hair 250 ml

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong brand with competitive pricing and versatile usage, facing stiff competition in growing Indian body wash gel market.
Rs.159.00 Rs.259.00
Best price from Amazon.in Amazon.in

Details

NIVEA Men Body Wash Active Clean with Active Charcoal Shower Gel for Body Face Hair 250 ml

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Active charcoal and multi-purpose usage align well with Indian preferences. Euromonitor
Brand Strength 20 18 Strong brand recognition and trust among Indian consumers. Brand Equity
Category Momentum 20 15 Growing demand for body wash gels in Indian market. Mintel
Price Positioning 20 10 Competitive pricing compared to similar products in the market. Retail360
Competition 10 0 Intense competition from both local and international brands in the segment. Business Standard
Use-case Advantage 5 3 Versatile usage for body, face, and hair appeals to Indian consumers. IndiaRetailing
Final Market Score 100 66/100 (3.30/5) Strong brand with competitive pricing and versatile usage, facing stiff competition in growing Indian body wash gel market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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NIVEA Men Body Wash Active Clean with Active Charcoal Shower Gel for Body Face Hair 250 ml

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Best price
Rs.159.00 Rs.259.00