NIVEA Fresh Power Fruit 250ml Body Wash Shower Gel with Real Fruit Extracts Pure Glycerin for Instant Soft Summer Fresh Skin Microplastic Free Clean Healthy Moisturized Skin

NIVEA Fresh Power Fruit 250ml Body Wash Shower Gel with Real Fruit Extracts Pure Glycerin for Instant Soft Summer Fresh Skin Microplastic Free Clean Healthy Moisturized Skin

This body wash shower gel from NIVEA is infused with real fruit extracts and pure glycerin to provide instant soft and summer fresh skin. It is free from microplastics, ensuring a clean and healthy shower experience.

Key features of this product include its refreshing fruit fragrance, gentle cleansing formula, and moisturizing properties that leave the skin feeling soft and hydrated. The rich lather and fruity scent make it a luxurious choice for your daily shower routine.

This body wash is suitable for all skin types, making it a versatile option for anyone looking to maintain smooth, healthy skin. Whether you have dry, sensitive, or normal skin, this shower gel can help you achieve a fresh and moisturized feeling after every use.

Pros: The NIVEA Fresh Power Fruit Body Wash Shower Gel provides an invigorating shower experience with its fruity scent and gentle cleansing formula. The addition of glycerin helps to hydrate and nourish the skin, leaving it feeling soft and smooth.

Cons: Some users may find the fragrance to be too strong, especially for those with sensitive noses. Additionally, individuals with specific allergies or skin sensitivities should check the ingredients list before using this product to avoid any potential reactions.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates real fruit extracts and glycerin, aligning with consumer preference for natural ingredients.	Nielsen
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for innovative body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body wash gels in the market.	Retail360
Competition	10	8	Facing strong competition from established and emerging brands in the body wash gel segment.	Euromonitor
Use-case Advantage	5	5	Offers instant soft and summer fresh skin, catering to the seasonal needs of Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with natural ingredients, facing competitive market dynamics.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—