NIVEA Cr me Care 250ml Body Wash Shower Gel For Soft Skin Elements and unique scent of Nivea Cr me Clean Healthy Moisturized Skin

NIVEA Cr me Care 250ml Body Wash Shower Gel For Soft Skin Elements and unique scent of Nivea Cr me Clean Healthy Moisturized Skin

Key Features: - Contains elements of Nivea Cr me for soft and healthy skin - Unique scent of Nivea Cr me for a refreshing shower experience - Keeps skin moisturized and nourished

For whom: - Suitable for all skin types - Ideal for those looking for a gentle and moisturizing body wash - Perfect for those who love the classic Nivea Cr me scent

Pros: - Leaves skin feeling soft, smooth, and hydrated - Creates a luxurious lather for a pampering shower experience - Contains nourishing ingredients to keep skin healthy

Cons: - Some may find the scent too strong - May be too creamy for those with oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences for soft skin and moisturization.	Nielsen
Brand Strength	20	18	Strong brand recognition and trust in India.	Brand Equity
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the body wash gel segment in India.	Euromonitor
Use-case Advantage	5	3	Offers unique scent and skin benefits for daily use.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Strong brand with good features and pricing in a growing market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—