NIVEA Body Lotion Natural Glow Cell Repair with UVA UVB filters and SPF 15 50X Vitamin C for Even Skin Tone Light MOISTURISING non greasy formula with an instant cooling sensation Gives Glowing Skin For Men Women 400 ml

NIVEA Body Lotion Natural Glow Cell Repair with UVA UVB filters and SPF 15 50X Vitamin C for Even Skin Tone Light MOISTURISING non greasy formula with an instant cooling sensation Gives Glowing Skin For Men Women 400 ml

This NIVEA Body Lotion is specially formulated with UVA and UVB filters, SPF 15, and 50X Vitamin C to repair cells and promote even skin tone. Its light, moisturizing formula is non-greasy and provides an instant cooling sensation on application.

Key Features: - Contains UVA and UVB filters, SPF 15, and 50X Vitamin C - Repairs cells and promotes even skin tone - Non-greasy and moisturizing formula - Instant cooling sensation on application

For whom: This body lotion is suitable for both men and women who want glowing, radiant skin with even tone.

Pros: - Provides protection from UVA and UVB rays - Repairs skin cells and promotes even skin tone - Non-greasy formula with instant cooling sensation - Suitable for both men and women

Cons: - Some users may find the fragrance too strong - May not be suitable for those with extremely sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in Vitamin C and SPF 15 aligning with consumer preferences for skin brightening and sun protection	Euromonitor
Brand Strength	20	15	Strong brand recognition and trust in the Indian market	Brand Equity
Category Momentum	20	10	Growing demand for body lotions with added skincare benefits	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	AC Nielsen
Competition	10	6	Facing moderate competition from established and emerging brands in the body lotion segment	Kantar
Use-case Advantage	5	5	Versatile product suitable for both men and women	Retail Insights
Final Market Score	100	66/100 (3.30/5)	Well-positioned body lotion with strong brand and feature fit for the Indian market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—