Nisha Women and Men Cr me Hair Color Flame Red Hair Color Long Lasting Party Hair Color With Henna Extracts For Hair Care Pack of 1

Nisha Women and Men Cr me Hair Color Flame Red Hair Color Long Lasting Party Hair Color With Henna Extracts For Hair Care Pack of 1

This Nisha hair color is a cream-based hair color in a vibrant flame red shade. It is designed to give you long-lasting party-ready hair color with added henna extracts for hair care.
Key Features: - Cream-based hair color - Flame red shade - Long-lasting color - Contains henna extracts for hair care
For whom: This hair color is suitable for both women and men who want to add a pop of vibrant color to their hair for a special occasion or daily wear.
Pros: - Long-lasting color - Vibrant flame red shade - Contains henna extracts for hair care
Cons: - May not be suitable for those with sensitive skin or scalp - Color may fade faster on porous or damaged hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers long-lasting color with henna extracts, meeting consumer preference for natural ingredients.	India Retailing
Brand Strength	20	15	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	10	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	10	Facing competition from other established hair color brands offering similar features.	Beauty India
Use-case Advantage	5	3	Suitable for parties and long-lasting color, appealing to consumers looking for vibrant hair color options.	Vogue
Final Market Score	100	66/100 (3.30/5)	Nisha Flame Red Hair Color offers a competitive option in the permanent hair color segment in India.

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