New Look Liquid Black Kesh Kala Hair Colour 150ml Black

New Look Liquid Black Kesh Kala Hair Colour 150ml Black

- Product: New Look Liquid Black Kesh Kala Hair Colour is a hair dye formulated to provide long-lasting and vibrant black color to your hair.

- Key Features: This hair color is enriched with natural ingredients like henna and amla, which nourish and strengthen your hair while coloring it. It is easy to apply and ensures even coverage for a uniform black color.

- For Whom: This hair color is suitable for anyone looking to color their hair black and is especially beneficial for those with grey hair looking for full coverage and a natural look.

- Pros: The New Look Liquid Black Kesh Kala Hair Colour provides a long-lasting color that does not fade easily, and the natural ingredients help improve hair health. It is also easy to use and gives a uniform color result.

- Cons: Some users might find the scent of the hair color strong, and it may require frequent touch-ups to maintain the black color intensity.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers desired features for a permanent hair color product.	Retail Today
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Price Watch
Competition	10	8	Facing moderate competition from other established brands in the segment.	Market Insights
Use-case Advantage	5	5	Addresses specific needs of users seeking long-lasting hair color.	Fashionista
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position 'New Look Liquid Black Kesh Kala Hair Colour' well in the Indian market.

Factor	Rating (out of 5)	Notes
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Retail Presence	0.0	—
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Community Hype	0.0	—
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