Naturigin Organic Beauty Permanent Hair Colour Black 115ml

Naturigin Organic Beauty Permanent Hair Colour Black 115ml

About Product: Naturigin Organic Beauty Permanent Hair Colour Black is a natural and organic hair dye that contains certified organic ingredients. It is free from harmful chemicals such as ammonia, resorcinol, and parabens, making it a healthier alternative for coloring your hair.

Key Features: - Contains certified organic ingredients - Free from ammonia, resorcinol, and parabens - Provides long-lasting, vibrant color - Easy to use at home - Does not damage hair like traditional hair dyes

For Whom: This product is perfect for anyone looking to color their hair while avoiding harmful chemicals. It is a great option for those with sensitive skin or allergies to traditional hair dyes.

Pros: - Natural and organic ingredients - Long-lasting color - Easy to apply at home - Safe for sensitive skin - Does not damage hair

Cons: - May have a slightly different application process compared to traditional hair dyes - Some users may find the color to be slightly different than expected

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian consumers.	Euromonitor
Brand Strength	20	18	Established brand reputation for organic beauty products.	Brandwatch
Category Momentum	20	15	Growing demand for organic beauty products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar organic hair color brands.	Retail Gazette
Competition	10	5	Facing increasing competition from emerging organic hair color brands.	Forbes
Use-case Advantage	5	3	Long-lasting color retention suitable for Indian climate conditions.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering in a growing organic beauty market.

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