Naturigin Hair Permanent Color Dark Coffee Brown 3 0 200g

Naturigin Hair Permanent Color Dark Coffee Brown 3 0 200g

This Naturigin Hair Permanent Color in Dark Coffee Brown 3.0 is a natural hair dye that provides long-lasting color while also nourishing and protecting your hair.

Key features include a gentle formula free of ammonia, resorcinol, and parabens, as well as a blend of certified organic ingredients such as mandarin and lemon peel oil. These natural ingredients help to provide rich, vibrant color while also conditioning and strengthening the hair.

This hair color is ideal for those looking for a natural and organic alternative to traditional hair dyes. It is suitable for individuals with sensitive scalps or those who are conscious of using harsh chemicals on their hair and skin.

Pros: Natural and organic ingredients, long-lasting color, gentle formula that nourishes and protects the hair.

Cons: May require multiple applications for full coverage, limited shade range compared to conventional hair dyes.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades and long-lasting color results.	IndiaRetailing
Brand Strength	20	18	Established reputation for quality and effectiveness in hair coloring.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair color brands.	Euromonitor
Competition	10	8	Facing competition from both international and local hair color brands.	BusinessToday
Use-case Advantage	5	5	Easy application process suitable for home use.	BeautyPackaging
Final Market Score	100	76/100 (3.80/5)	Strong brand with good market fit, facing competitive pricing challenges.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—