Mysore Sandal Soap 125g

Mysore Sandal Soap 125g

- About Product: Mysore Sandal Soap is a popular Indian soap known for its unique blend of pure sandalwood oil. Made with natural ingredients, it has a rich and creamy lather that leaves the skin feeling soft and refreshed.

- Key Features: The key feature of Mysore Sandal Soap is its signature sandalwood fragrance, which is known for its calming and soothing properties. It also contains glycerin, which helps to moisturize and hydrate the skin, making it suitable for all skin types.

- For whom: Mysore Sandal Soap is suitable for both men and women who appreciate the benefits of natural ingredients in their skincare routine. It is especially recommended for those with dry or sensitive skin, as it is gentle and non-irritating.

- Pros & Cons: One of the pros of Mysore Sandal Soap is its long-lasting fragrance that lingers on the skin throughout the day. It also comes in a convenient 125g size, making it perfect for travel or daily use. However, some users may find the fragrance too strong for their preference.

Overall, Mysore Sandal Soap is a beloved soap with a rich history and natural ingredients that make it a standout choice for those looking for a luxurious and fragrant bathing experience.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The unique sandalwood fragrance and natural ingredients align well with Indian consumer preferences.	India Today
Brand Strength	20	18	Mysore Sandal Soap is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Solid soap bars have seen consistent demand in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium soap bars in the market.	Business Standard
Competition	10	0	Facing increasing competition from new entrants with innovative offerings.	Economic Times
Use-case Advantage	5	3	Offers skin nourishment and a traditional Indian bathing experience.	Vogue
Final Market Score	100	66/100 (3.30/5)	Mysore Sandal Soap 125g holds a strong position in the Indian solid soap bars segment.

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