MyGlamm Ultimatte Long Stay Matte Liquid Lipstick Mocha Icon 2 5 g Nude Lipstick With Vitamin E 8hr Long Lasting Lipstick No Smudge Waterproof Formula Vegan Cruelty Free

MyGlamm Ultimatte Long Stay Matte Liquid Lipstick Mocha Icon 2 5 g Nude Lipstick With Vitamin E 8hr Long Lasting Lipstick No Smudge Waterproof Formula Vegan Cruelty Free

This MyGlamm Ultimatte Long Stay Matte Liquid Lipstick in the shade Mocha Icon is a must-have for anyone who loves a long-lasting nude lipstick with a matte finish. With Vitamin E to nourish your lips, this lipstick boasts an 8-hour wear time and a waterproof formula that won't smudge or feather throughout the day. Plus, it's vegan and cruelty-free, making it a guilt-free beauty staple.

Key Features: - Long-lasting matte finish - Enriched with Vitamin E - 8-hour wear time - Waterproof formula - Vegan and cruelty-free

For whom: This lipstick is perfect for anyone who wants a comfortable, long-lasting lip color in a flattering nude shade. Whether you're running errands or hitting the town, this lipstick will stay put all day without needing frequent touch-ups.

Pros: - Long-lasting formula - Comfortable to wear - Waterproof and smudge-proof - Cruelty-free and vegan

Cons: - Some users may find the matte finish too drying - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin E enriched, smudge-proof, and waterproof formula aligns with Indian consumer preferences.	Vogue, Elle
Brand Strength	20	18	MyGlamm known for quality, vegan, and cruelty-free products in India.	Brandwatch, Forbes
Category Momentum	20	15	Growing demand for long-lasting matte lipsticks in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for the features offered in the Indian lipstick market.	Retail360, BusinessToday
Competition	10	8	Facing competition from established brands like Lakme and Maybelline in the Indian lipstick market.	Vogue, Cosmopolitan
Use-case Advantage	5	5	Long-lasting formula suitable for all-day wear, appealing to Indian working professionals.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian matte lipstick segment with competitive pricing and long-lasting, smudge-proof formula.

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