MyGlamm Twist It Up Mascara Black 10ml Waterproof Long lasting Volumising and Curling Mascara

MyGlamm Twist It Up Mascara Black 10ml Waterproof Long lasting Volumising and Curling Mascara

About Product: MyGlamm Twist It Up Mascara is a black, waterproof mascara that is designed to provide long-lasting volume and curl to your lashes. Its twist-up wand allows you to easily adjust the amount of product on the brush, giving you control over the intensity of your lashes.

Key Features: - Waterproof formula - Long-lasting wear - Volumizing and curling effect - Twist-up wand for customizable application

For Whom: This mascara is ideal for anyone looking to enhance their lashes with volume and curl that lasts all day. Whether you have short, sparse lashes or just want to make a statement with your eye makeup, this mascara is perfect for you.

Pros: - Waterproof formula ensures smudge-free wear - Long-lasting formula keeps lashes looking voluminous all day - Twist-up wand allows for customizable application - Gives lashes both volume and curl for a dramatic look

Cons: - Some may find the twist-up wand takes some getting used to - May not provide as much volume or length as some other mascaras on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, long-lasting, volumising, and curling features align with market trends.	Vogue India
Brand Strength	20	18	Strong brand reputation and customer loyalty.	Brand Equity
Category Momentum	20	15	Growing demand for mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	8	Facing moderate competition from established and emerging mascara brands.	Cosmetics Business
Use-case Advantage	5	5	Addresses key needs of Indian consumers for long-lasting and voluminous lashes.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive features, priced well for growing mascara market.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—