MyGlamm Super Lash Volumising Mascara Black Shade Waterproof Long Lasting High Volumising Curling Eye Mascara with Bubble Wand 9ml

MyGlamm Super Lash Volumising Mascara Black Shade Waterproof Long Lasting High Volumising Curling Eye Mascara with Bubble Wand 9ml

MyGlamm Super Lash Volumising Mascara is a black shade waterproof mascara that provides long-lasting volume and curl to your lashes. The unique bubble wand applicator ensures easy and precise application every time.

Key Features: - Waterproof formula - High volumising effect - Curling action for lifted lashes - Bubble wand applicator for easy application

This mascara is perfect for anyone looking to enhance their natural lashes and achieve a dramatic eye look. Whether you have short, straight lashes or want to add extra volume to your already long lashes, this mascara will do the trick.

Pros: - Waterproof formula ensures long-lasting wear - Bubble wand applicator allows for precise application - Adds volume and curl for a dramatic eye look Cons: - May be difficult to remove if not using a good makeup remover

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, long-lasting, and volumizing features align with Indian consumer preferences.	Kantar
Brand Strength	20	18	MyGlamm is a well-known brand in the Indian beauty market.	Euromonitor
Category Momentum	20	15	High demand for mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar mascaras in the market.	GfK
Competition	10	8	Facing strong competition from other popular mascara brands in India.	IRI
Use-case Advantage	5	5	Provides high volume and curling effect for dramatic eye looks.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this mascara well in the competitive Indian market.

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