MyGlamm Manish Malhotra Beauty 24H Kajal Eyeliner Matte Finish Smokey Diamond Brown 0 35 gm 24Hr Long Lasting Kajal Pencil Versatile Water Proof And Smudge Proof

MyGlamm Manish Malhotra Beauty 24H Kajal Eyeliner Matte Finish Smokey Diamond Brown 0 35 gm 24Hr Long Lasting Kajal Pencil Versatile Water Proof And Smudge Proof

- Product Description: MyGlamm Manish Malhotra Beauty 24H Kajal Eyeliner is a versatile kajal pencil with a matte finish in a Smokey Diamond Brown shade. It is designed to last for 24 hours, making it long-lasting and perfect for all-day wear.

- Key Features: This kajal eyeliner is water-proof and smudge-proof, ensuring that your eye makeup stays intact throughout the day. The matte finish gives a sophisticated look, while the brown shade adds a touch of elegance to any makeup look.

- For Whom: This kajal eyeliner is perfect for anyone looking for a high-quality, long-lasting eyeliner that can easily transition from day to night. The versatile brown shade complements a wide range of skin tones and eye colors.

- Pros: The long-lasting formula means you won't have to worry about constant touch-ups throughout the day. The matte finish adds a modern twist to any makeup look, while the water-proof and smudge-proof formula ensures your makeup stays put.

- Cons: Some users may find the pencil a bit hard, making it slightly challenging to achieve a smooth application. Additionally, the brown shade may not be as dramatic as black for those looking for a bolder look.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish, long-lasting, waterproof, and smudge-proof features align with current consumer preferences	Elle, Cosmopolitan
Brand Strength	20	18	Strong brand association with Manish Malhotra and MyGlamm boosts credibility	Vogue, Femina
Category Momentum	20	15	Growing demand for premium kajal products in Indian market	Mint, ET
Price Positioning	20	10	Priced at a premium compared to competitors, limiting mass-market appeal	Harper's Bazaar, Grazia
Competition	10	9	Facing competition from established and emerging brands in the kajal & kohls segment	Elle, Cosmopolitan
Use-case Advantage	5	4	Versatile usage scenarios cater to diverse consumer needs	Femina, Vogue
Final Market Score	100	76/100 (3.80/5)	Premium kajal offering with strong brand association and versatile features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—