Muk Haircare Filthy Firm Hold Paste 3 4 Ounce

Muk Haircare Filthy Firm Hold Paste 3 4 Ounce

About Product: Muk Haircare Filthy Firm Hold Paste is a styling product designed to give your hair strong, long-lasting hold. This paste is perfect for creating textured, messy styles that need to stay in place all day.

Key Features: - Firm hold - Matte finish - Water-soluble formula - Suitable for all hair types - Ideal for creating textured styles

For whom: This product is perfect for individuals who want a strong hold styling product that allows for versatility in creating different looks. Whether you have short or long hair, this paste can help you achieve your desired style.

Pros: - Provides a firm hold that lasts all day - Easy to apply and style with - Matte finish for a natural look - Water-soluble formula washes out easily - Suitable for various hair types and lengths

Cons: - Some users may find the hold too firm for their liking - Can be difficult to wash out if too much product is applied

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align well with Indian consumer preferences	NDTV, The Economic Times
Brand Strength	20	18	Established brand with loyal customer base in India	Brand Equity, Business Standard
Category Momentum	20	15	Creams, Gels & Lotions in high demand in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in India	Livemint, Financial Express
Competition	10	8	Facing moderate competition from both local and international brands	India Today, The Hindu
Use-case Advantage	5	5	Offers unique styling benefits for Indian consumers	Vogue, Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive positive market outlook for this haircare product in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—