Mildy Everyday Shampoo 100 ml PACK OF 3

Mildy Everyday Shampoo 100 ml PACK OF 3

This Mildy Everyday Shampoo comes in a convenient pack of 3 100ml bottles, making it perfect for everyday use.

Key Features:
- Gentle formula suitable for daily use
- Leaves hair feeling clean and refreshed
- Pack of 3 for value and convenience

For whom:
This shampoo is ideal for all hair types, including those with sensitive scalps.

Pros:
- Mild formula suitable for daily use
- Convenient pack of 3
- Leaves hair feeling clean and soft

Cons:
- May not be suitable for those with specific hair concerns such as dandruff or color-treated hair
- Some may find the size of the 100ml bottles to be too small for long-term use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suitable for regular hair care needs	Beauty Insider
Brand Strength	20	15	Established brand with loyal customer base	Brand Equity
Category Momentum	20	10	Shampoos in high demand due to daily use	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3	Retail Today
Competition	10	9	Facing moderate competition in the segment	Business Standard
Use-case Advantage	5	2	Convenient pack size for travel or trial	Vogue
Final Market Score	100	66/100 (3.30/5)	Competitively priced shampoo pack with good brand strength

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—