Milani Understatement Lipliner 220 Brazenberry

Milani Understatement Lipliner 220 Brazenberry

The Milani Understatement Lipliner in shade 220 Brazenberry is a versatile lip liner that helps define and shape your lips with precision. Whether you're going for a bold lip look or just want to enhance your natural lip shape, this lipliner is a must-have in your makeup collection.

Key Features: - Rich and creamy formula - Long-lasting wear - Glides on smoothly without tugging - Helps prevent feathering and bleeding - Can be worn alone or with lipstick

For whom: This lipliner is perfect for anyone who loves to play with different lip looks and wants a reliable lip product that stays put all day. Whether you're a makeup beginner or a beauty expert, the Milani Understatement Lipliner in Brazenberry is a great addition to your makeup routine.

Pros: - Highly pigmented color - Easy to apply - Versatile for different lip looks - Affordable price - Cruelty-free formula

Cons: - May need to be sharpened frequently - Limited shade range - Not transfer-proof

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Brazenberry shade aligns with current market trends.	Vogue
Brand Strength	20	10	Milani is a recognized brand in the Indian market.	Brandwatch
Category Momentum	20	15	Strong growth in lip cosmetics category in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other popular lip liner brands.	Cosmopolitan
Use-case Advantage	5	5	Versatile shade suitable for various skin tones.	Elle
Final Market Score	100	66/100 (3.30/5)	Milani Understatement Lipliner 220 Brazenberry is well-positioned in the Indian lip liner market.

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