Mila Beaut Pro Matte Lipstick Highly Pigmented Long lasting Semi Matte Finish Light Weight Lipstick Single Swipe Application Luxurious Lip Color Shade Noorjahan 4 2g

Mila Beaut Pro Matte Lipstick Highly Pigmented Long lasting Semi Matte Finish Light Weight Lipstick Single Swipe Application Luxurious Lip Color Shade Noorjahan 4 2g

About Product: Mila Beaut Pro Matte Lipstick is a highly pigmented lipstick with a long-lasting semi-matte finish. It is a light-weight lipstick that provides a luxurious lip color in just one swipe.

Key Features: - Highly pigmented - Long-lasting - Semi-matte finish - Light-weight - Single swipe application - Luxurious lip color

For whom: This lipstick is perfect for anyone looking for a bold and long-lasting lip color. It is ideal for those who prefer a matte finish without the heavy feeling of traditional matte lipsticks.

Pros: - Highly pigmented for intense color payoff - Long-lasting formula keeps lips looking vibrant for hours - Semi-matte finish gives a sophisticated look - Light-weight feel makes it comfortable to wear all day

Cons: - Some users may find the semi-matte finish too drying - May require touch-ups throughout the day for optimal color intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matches Indian consumers' preference for highly pigmented and long-lasting lipsticks.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for quality cosmetics.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar luxury lipstick brands in India.	Kantar
Competition	10	6	Facing strong competition from both local and international lipstick brands in India.	Statista
Use-case Advantage	5	5	Easy single swipe application appeals to busy Indian consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned luxury lipstick in a competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—