Mila Beaut Pout It Out Matte Lip Crayon Highly Pigmented Enriched With Jojoba Oil Soft Matte Finish Creamy Light Weight Texture Smooth Glide Application Shade Merida 1 25g

Mila Beaut Pout It Out Matte Lip Crayon Highly Pigmented Enriched With Jojoba Oil Soft Matte Finish Creamy Light Weight Texture Smooth Glide Application Shade Merida 1 25g

This Mila Beaut Pout It Out Matte Lip Crayon is a highly pigmented lip product that is enriched with jojoba oil, making it moisturizing and nourishing for the lips. The soft matte finish gives a trendy and modern look, while the creamy lightweight texture ensures comfortable wear all day long. The smooth glide application makes it easy to apply evenly and precisely.

This product is perfect for anyone looking for a long-lasting matte lip color that also provides hydration and comfort. The shade Merida is a beautiful deep red that adds a touch of sophistication to any makeup look.

Pros: - Highly pigmented for intense color payoff - Enriched with jojoba oil for added hydration - Soft matte finish for a modern look - Creamy lightweight texture for comfort - Smooth glide application for easy and precise use Cons: - May require touch-ups throughout the day for optimal color intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with Jojoba Oil and offers a highly pigmented, soft matte finish.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base in the cosmetics industry.	Euromonitor
Category Momentum	20	15	Growing demand for innovative lip products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end lip crayons in the market.	Elle India
Competition	10	8	Facing strong competition from other popular matte lip crayon brands in India.	Cosmopolitan
Use-case Advantage	5	5	Versatile shade suitable for various occasions and skin tones.	Femina
Final Market Score	100	76/100 (3.80/5)	Innovative lip crayon with strong brand presence and competitive pricing.

Factor	Rating (out of 5)	Notes
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