Mila Beaut Perfecting Compact Powder Natural Matte Finish Longstay with SPF 15 Minimized Pores and Finelines Controls Shine Lightweight Compact Powder Shade Ivory 16g

Mila Beaut Perfecting Compact Powder Natural Matte Finish Longstay with SPF 15 Minimized Pores and Finelines Controls Shine Lightweight Compact Powder Shade Ivory 16g

Key Features: - Natural matte finish - Long-lasting formula - Contains SPF 15 for sun protection - Minimizes pores and fine lines - Controls shine - Lightweight compact powder - Shade: Ivory - Net weight: 16g

For whom: This Mila Beaut Perfecting Compact Powder is perfect for individuals looking for a long-wearing and natural matte finish compact powder that also provides sun protection and controls shine throughout the day.

Pros: - Provides a natural matte finish - Long-lasting formula keeps makeup in place all day - Contains SPF 15 for sun protection - Minimizes the appearance of pores and fine lines - Controls shine for a matte look - Lightweight and easy to carry in a compact form

Cons: - Shade may not be suitable for all skin tones - Some users may find the compact powder to be a bit drying on their skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers longstay, SPF 15, and pore minimizing features in line with market trends.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other established compact powder brands.	Cosmopolitan India
Use-case Advantage	5	5	Addresses common skin concerns like shine control and finelines.	Elle India
Final Market Score	100	66/100 (3.30/5)	Competitively positioned compact powder with key features meeting market demands.

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