Mila Beaut 36 Hr Waterproof Wink Artist 2 in 1 Eyebrow Gel Eyeliner with Brush Long Lasting Smudgeproof Formula Calendula Oil and Aloe Vera Shade Black 4g

Mila Beaut 36 Hr Waterproof Wink Artist 2 in 1 Eyebrow Gel Eyeliner with Brush Long Lasting Smudgeproof Formula Calendula Oil and Aloe Vera Shade Black 4g

About Product: The Mila Beaut 36 Hr Waterproof Wink Artist 2 in 1 Eyebrow Gel Eyeliner is a versatile makeup product that combines the benefits of both eyebrow gel and eyeliner in one. It is designed to provide a long-lasting and smudge-proof formula, making it ideal for all-day wear.

Key Features: - Contains Calendula Oil and Aloe Vera for added nourishment and hydration. - Waterproof formula that lasts up to 36 hours. - Comes with a brush for easy application. - Shade: Black - Size: 4g

For whom: This product is suitable for anyone looking for a convenient and long-lasting solution for filling in their eyebrows and lining their eyes. It is perfect for those with busy lifestyles who need their makeup to stay put all day.

Pros: - 2 in 1 product saves space and time in your makeup routine. - Long-lasting formula ensures your makeup stays put for hours. - Contains nourishing ingredients for added benefits to your skin.

Cons: - Some users may find the formula to be a bit difficult to remove, requiring makeup remover.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Eyebrow gel eyeliner with long-lasting, smudge-proof formula and added Calendula Oil and Aloe Vera aligns well with Indian consumers' preferences for natural ingredients	Vogue India
Brand Strength	20	10	Mila Beaut is a relatively new brand in India with moderate brand recognition	Brandwatch
Category Momentum	20	15	Eyeliner category growing due to increased focus on eye makeup trends in Indian market	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the Indian market, offering good value for money	Elle India
Competition	10	1	Facing strong competition from established brands offering similar long-lasting and waterproof eyeliners in the Indian market	Cosmopolitan India
Use-case Advantage	5	5	Versatile 2-in-1 product catering to both eyebrow and eyeliner needs, appealing to consumers looking for multi-functional beauty solutions	Femina
Final Market Score	100	66/100 (3.30/5)	Mila Beaut 36 Hr Waterproof Wink Artist 2 in 1 Eyebrow Gel Eyeliner is well-positioned in the competitive Indian eyeliner market with its unique formula and competitive pricing.

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