MEXONIC Natural Hairline Powder Hair Shading Sponge Pen Shadow Stick Quick Root Touch Up Eyebrow Stamp Cover Up Black Power Model 1

MEXONIC Natural Hairline Powder Hair Shading Sponge Pen Shadow Stick Quick Root Touch Up Eyebrow Stamp Cover Up Black Power Model 1

This MEXONIC Hair Shading Sponge Pen is a convenient and easy-to-use tool for covering up roots and grays in between salon visits. It comes in a black shade and has a natural-looking finish that seamlessly blends into your hair.
Key features of this product include its sponge tip applicator for precise application, its quick-drying formula that stays put all day, and its compact size that makes it perfect for on-the-go touch ups.
This product is suitable for anyone looking to cover up their roots or grays quickly and easily. It is ideal for those with black hair who want a natural-looking solution to hide regrowth.
Pros: Easy to use, natural finish, compact size for travel, quick-drying formula Cons: Only available in black shade, may need to reapply throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers convenient and precise application for natural hair shading.	GfK
Brand Strength	20	15	Established brand reputation for hair care products in India.	Euromonitor
Category Momentum	20	10	Growing demand for quick root touch-up solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from similar hair shading products in India.	IRI
Use-case Advantage	5	5	Addresses the need for easy and quick hair touch-ups on the go.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced hair shading pen with good market fit in India.

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