ME ON Oil Control Concealer Shade 01

ME ON Oil Control Concealer Shade 01

ME ON Oil Control Concealer Shade 01 is a lightweight, full coverage concealer that is specially formulated to control excess oil and shine on the skin.

Key features of this concealer include its long-lasting formula that stays put all day without caking or creasing. The oil-control technology helps to mattify the skin and keep it looking fresh and shine-free.

This product is ideal for those with oily or combination skin types who struggle with excess shine and need a concealer that can help control it throughout the day.

Pros: - Controls oil and shine - Long-lasting formula - Full coverage - Lightweight on the skin Cons: - Limited shade range - May not be suitable for dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matches Indian consumers' preference for oil control products.	Vogue India
Brand Strength	20	18	Strong brand reputation and loyalty in India.	Brand Equity
Category Momentum	20	15	Growing demand for concealers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	8	Facing moderate competition from established and new brands in India.	Business Today
Use-case Advantage	5	5	Addresses specific needs of Indian consumers for oil control.	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong brand with suitable features and pricing, facing moderate competition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—