ME NOW HD oil free non gras liquid waterproof concealer face concealer matte liquid concealer long lasting liquid concealer water proof liquid concealer medium

ME NOW HD oil free non gras liquid waterproof concealer face concealer matte liquid concealer long lasting liquid concealer water proof liquid concealer medium

coverage liquid concealer buildable coverage liquid concealer high performance liquid concealer smooth liquid concealer suitable for all skin types liquid concealer.

Key Features: - Oil-free formula - Waterproof - Matte finish - Long-lasting - Buildable coverage - Suitable for all skin types

For whom: Ideal for those looking for a long-lasting, waterproof concealer with a matte finish that is suitable for all skin types.

Pros: - Oil-free formula is great for oily or acne-prone skin - Waterproof formula ensures long-lasting coverage - Matte finish gives a natural look - Buildable coverage allows for customizing coverage level - Suitable for all skin types

Cons: - Some may find it too drying for dry skin types - Limited shade range may not cater to all skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide shade range suitable for Indian skin tones.	Vogue India
Brand Strength	20	18	Strong brand recognition and positive reviews online.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting liquid concealers in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail360
Competition	10	5	Facing strong competition from established brands in the concealer segment.	Cosmopolitan India
Use-case Advantage	5	3	Versatile product suitable for daily wear and special occasions.	Elle India
Final Market Score	100	76/100 (3.80/5)	Competitively priced concealer with a wide shade range and long-lasting formula.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Performance in Climate	0.0	—