mCaffeine Exfoliating Espresso Coffee Body Wash with Natural AHA Tan Removal Body Wash for Soft Smooth Skin Energizing mCaffeine shower gel for Men Women Shower gel 300ml in Coffee Cup

mCaffeine Exfoliating Espresso Coffee Body Wash with Natural AHA Tan Removal Body Wash for Soft Smooth Skin Energizing mCaffeine shower gel for Men Women Shower gel 300ml in Coffee Cup

The mCaffeine Exfoliating Espresso Coffee Body Wash is a unique and invigorating body wash that effectively removes tan and exfoliates the skin. Infused with natural Alpha Hydroxy Acids (AHAs) derived from fruits, it helps in gently removing dead skin cells and revealing softer, smoother skin.

Key features of this body wash include its refreshing espresso coffee fragrance that energizes the senses, its cruelty-free and vegan formula, and its ability to deeply cleanse the skin without drying it out.

This body wash is suitable for both men and women who are looking to brighten their skin tone, improve skin texture, and achieve a healthy glow. It is ideal for those who spend time outdoors and want to combat the effects of sun exposure and pollution.

Pros of this body wash include its unique formulation with natural ingredients, its skin-brightening and exfoliating properties, and its convenient packaging in a coffee cup-shaped bottle. Cons may include its price point compared to other body wash products on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of natural AHA and coffee for effective exfoliation and tan removal.	IndiaRetailing
Brand Strength	20	10	mCaffeine's established reputation for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for innovative body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Euromonitor
Competition	10	6	Facing moderate competition from other premium body wash gel brands in India.	TheEconomicTimes
Use-case Advantage	5	5	Suitable for both men and women, catering to a wide consumer base.	Retail4Growth
Final Market Score	100	66/100 (3.30/5)	Innovative body wash gel with unique ingredients positioned well in the competitive Indian market.

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