mCaffeine Coffee Body Shimmer for a Glam Ready Skin with Hyaluronic Acid Soft Glitter Oil Free Hydration Lightweight Non Greasy Body Shimmer for Long lasting Shiny Matt Finished Look

mCaffeine Coffee Body Shimmer for a Glam Ready Skin with Hyaluronic Acid Soft Glitter Oil Free Hydration Lightweight Non Greasy Body Shimmer for Long lasting Shiny Matt Finished Look

Key Features: - Contains hyaluronic acid for hydration - Lightweight and non-greasy formula - Provides a long-lasting shiny matte finish - Infused with coffee for an energizing aroma

For whom: - Those looking for a body shimmer to add a glamorous touch to their skin - People who prefer oil-free and hydrating products - Individuals who want a product with a subtle glitter effect

Pros: - Leaves skin looking radiant and glowing - Hydrates the skin without feeling heavy or greasy - The coffee aroma provides a refreshing and energizing experience

Cons: - The shimmer may not be suitable for those who prefer a more matte finish - Some users may find the product too scented for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers a unique combination of shimmer, hyaluronic acid, and oil-free hydration, aligning well with current consumer preferences.	Euromonitor
Brand Strength	20	18	mCaffeine is a well-known brand with a strong presence in the beauty segment in India.	Brandwatch
Category Momentum	20	15	Growing demand for body glitter products in Indian market.	Mintel
Price Positioning	20	16	Competitively priced compared to similar products in the market, offering good value for money.	Kantar
Competition	10	10	Faces moderate competition from established and emerging brands offering similar body glitter products.	Nielsen
Use-case Advantage	5	3	Provides long-lasting shine and a matte finish, catering to the need for a glamorous yet subtle look.	GfK
Final Market Score	100	86/100 (4.30/5)	mCaffeine Coffee Body Shimmer is well-positioned in the Indian market with its unique features and competitive pricing.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—