Maybelline Volum Express Colossal Waterproof Mascara Zwart

Maybelline Volum Express Colossal Waterproof Mascara Zwart

- This product is the Maybelline Volum Express Colossal Waterproof Mascara in the shade Zwart, which is a deep black color perfect for defining and volumizing lashes.

- Key features of this mascara include its waterproof formula, which ensures long-lasting wear without smudging or flaking. The large brush is designed to coat every lash with intense volume and length, creating a bold and dramatic look.

- This mascara is suitable for those who want to achieve a dramatic eye makeup look with voluminous and defined lashes that last all day. It is perfect for those with sparse or short lashes who want to add both volume and length.

- Pros: The waterproof formula ensures long-lasting wear that is resistant to water, sweat, and humidity. The large brush allows for easy application and helps to separate and coat every lash for a dramatic effect. Cons: Some users may find the formula to be a bit difficult to remove, as it is designed to be long-lasting and resistant to water. Additionally, the large brush may be challenging to use for those with very small or hooded eyes.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof feature and volumizing effect are popular in India.	Vogue
Brand Strength	20	18	Maybelline is a well-known and trusted brand in India.	Brandwatch
Category Momentum	20	15	High demand for mascaras in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar mascaras in India.	RetailToday
Competition	10	10	Facing strong competition from other popular mascara brands in India.	Cosmopolitan
Use-case Advantage	5	3	Suitable for daily wear and long-lasting makeup looks.	Elle
Final Market Score	100	76/100 (3.80/5)	Maybelline Volum Express Colossal Waterproof Mascara Zwart is a strong contender in the Indian mascara market.

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