Maybelline New York Super Stay Vinyl Ink Longwear Transfer Proof Liquid Matte Lipstick 10 LIPPY

Maybelline New York Super Stay Vinyl Ink Longwear Transfer Proof Liquid Matte Lipstick 10 LIPPY

This Maybelline lipstick is a longwear transfer-proof liquid matte lipstick that promises vibrant color for up to 16 hours. It comes in a sleek tube with a precision applicator for easy and precise application.

Key Features: - Longwear formula - Transfer-proof - Vivid color payoff - Matte finish - Comfortable to wear

For whom: This lipstick is perfect for anyone looking for a long-lasting matte lipstick that won't smudge or transfer throughout the day. It is ideal for those who want bold, vibrant color that stays put.

Pros: - Long-lasting formula - Vibrant color payoff - Matte finish looks modern - Easy to apply with the precision applicator

Cons: - Some users may find it slightly drying on the lips - May require touch-ups throughout the day for optimal wear

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The longwear and transfer-proof features are highly sought after in the Indian market.	Vogue
Brand Strength	20	15	Maybelline is a well-established brand in India with high brand loyalty.	Brandwatch
Category Momentum	20	10	Strong growth in lipstick category in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar longwear lipsticks in India.	RetailToday
Competition	10	6	Facing strong competition from other longwear lipstick brands in India.	Cosmopolitan
Use-case Advantage	5	5	Addresses the need for long-lasting lip color for Indian consumers.	Elle
Final Market Score	100	66/100 (3.30/5)	Maybelline New York Super Stay Vinyl Ink Longwear Transfer Proof Liquid Matte Lipstick 10 LIPPY is a strong contender in the Indian lipstick market segment.

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