Maybelline New York Master Strobing Liquid Illuminating Highlighter Light Iridescent 0 67 fl oz

Maybelline New York Master Strobing Liquid Illuminating Highlighter Light Iridescent 0 67 fl oz

The Maybelline New York Master Strobing Liquid Illuminating Highlighter is a versatile and easy-to-use product that adds a radiant glow to your skin.

Key Features: - Light-reflecting pigments create a natural, dewy finish - Buildable formula allows you to customize your level of glow - Can be mixed with foundation or moisturizer for an all-over glow - Lightweight and blendable texture

For whom: This highlighter is perfect for anyone looking to add some luminosity to their complexion. It works well on all skin types and tones, and can be used for a subtle daytime glow or a more dramatic evening look.

Pros: - Easy to apply with fingers or a makeup sponge - Long-lasting formula stays in place all day - Affordable price point - Versatile shade that complements a variety of skin tones

Cons: - Some users may find the iridescent finish too sparkly for everyday wear - Can accentuate texture on the skin if not blended properly - Bottle design can make it difficult to dispense the right amount of product

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian skin tones.	Vogue
Brand Strength	20	18	Maybelline New York is a trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for highlighters in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	RetailToday
Competition	10	5	Facing strong competition from other popular highlighter brands.	Cosmopolitan
Use-case Advantage	5	3	Versatile product suitable for both day and night makeup looks.	Elle
Final Market Score	100	76/100 (3.80/5)	Maybelline New York Master Strobing Liquid Illuminating Highlighter Light is a strong contender in the Indian highlighter market.

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