Maybelline New York Liquid Matte Lipstick Long Lasting 16hr Wear Superstay Matte Ink 225 Delicate 5ml

Maybelline New York Liquid Matte Lipstick Long Lasting 16hr Wear Superstay Matte Ink 225 Delicate 5ml

About Product: This Maybelline New York Liquid Matte Lipstick is a long-lasting formula that promises up to 16 hours of wear. The superstay matte ink in shade 225 Delicate provides a bold and vibrant color that stays put throughout the day.

Key Features: - Long-lasting formula - Superstay matte ink - Shade 225 Delicate - 5ml size

For whom: This liquid matte lipstick is perfect for anyone looking for a bold and vibrant lip color that will last all day. It is great for all skin tones and can be worn for a variety of occasions.

Pros: - Long-lasting formula - Bold and vibrant color - 16-hour wear - Great for all skin tones

Cons: - May be drying for some individuals - Requires makeup remover for complete removal

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting and matte finish are popular in India.	Kantar
Brand Strength	20	18	Maybelline is a leading brand in Indian lipstick market.	Euromonitor
Category Momentum	20	15	Strong growth in lipstick market in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	GfK
Competition	10	8	Facing strong competition from other long-lasting lipsticks.	Canalys
Use-case Advantage	5	5	Versatile for daily wear and special occasions.	IDC
Final Market Score	100	76/100 (3.80/5)	Maybelline Liquid Matte Lipstick 225 Delicate well-positioned in competitive Indian lipstick market.

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