Maybelline New York Colossal Bold Eyeliner Black Glossy Finish 15g

Maybelline New York Colossal Bold Eyeliner Black Glossy Finish 15g

The Maybelline New York Colossal Bold Eyeliner in Black Glossy Finish is a highly pigmented and long-lasting eyeliner that helps you achieve bold and dramatic eye looks. Its intense black color adds depth and dimension to your eyes, making them stand out.

Key Features: - Highly pigmented formula for intense black color - Long-lasting wear that stays put all day - Easy to apply with its felt tip applicator - Smudge-proof and waterproof for a flawless look - Gives a glossy finish for a bold and dramatic effect

For those who love to experiment with different eye makeup looks and want to create bold and intense eye makeup looks, the Maybelline New York Colossal Bold Eyeliner is perfect for you. Whether you're going for a classic winged liner or a smoky eye, this eyeliner will help you achieve the look you desire.

Pros: - Intense black color for bold and dramatic eyes - Long-lasting wear that doesn't smudge or fade - Easy to use with its felt tip applicator - Waterproof formula for all-day wear - Glossy finish adds a touch of glamour to your look

Cons: - Some may find the formula to be too intense for everyday wear - May require some practice to perfect application for beginners - Can be difficult to remove completely without a good makeup remover

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers bold black glossy finish, meeting current market trends	Vogue
Brand Strength	20	18	Maybelline New York is a highly recognized and trusted brand in India	Brand Equity
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	0	Facing strong competition from other popular eyeliner brands	Cosmopolitan
Use-case Advantage	5	3	Versatile for both everyday wear and special occasions	Elle
Final Market Score	100	66/100 (3.30/5)	Maybelline New York Colossal Bold Eyeliner Black Glossy Finish 15g is a strong contender in the Indian eyeliner market segment.

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