Max Factor Colour Elixir Lip Liner Mauve Moment 030

Max Factor Colour Elixir Lip Liner Mauve Moment 030

Max Factor Colour Elixir Lip Liner Mauve Moment 030 is a long-lasting lip liner that beautifully defines and enhances the natural shape of your lips.
Key Features: - Smooth and creamy texture for easy application - Enriched with conditioning ingredients to keep lips soft and hydrated - Provides high pigmentation for bold, long-lasting color - Helps prevent lipstick from feathering or bleeding
For whom: This lip liner is suitable for anyone looking to achieve a defined lip look with a pop of color. It is perfect for those who want to enhance their lip shape and make their lipstick last longer.
Pros: - Long-lasting formula that stays put for hours - Creamy texture glides on smoothly without tugging - Versatile shade that complements a wide range of lip colors
Cons: - Some users may find the shade to be too dark for everyday wear - Requires regular sharpening for precise application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The shade 'Mauve Moment 030' is trendy and suitable for Indian skin tones.	Vogue India
Brand Strength	20	18	Max Factor is a well-established brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Lip liners are a fast-growing category in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar quality lip liners in the market.	Retail360
Competition	10	0	Intense competition from both international and local brands in the lip liner segment.	Cosmopolitan India
Use-case Advantage	5	3	Versatile shade that can be used for both day and night looks.	Elle India
Final Market Score	100	66/100 (3.30/5)	Max Factor Colour Elixir Lip Liner Mauve Moment 030 is a strong contender in the Indian lip liner market.

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