MATT LOOK Perfect Look powder Oil control 2 in 1 Formula Compact Powder plus base concealer High coverage with HD finish Easily blendable Suitable for all skin types 20g Fair

MATT LOOK Perfect Look powder Oil control 2 in 1 Formula Compact Powder plus base concealer High coverage with HD finish Easily blendable Suitable for all skin types 20g Fair

Key Features: - 2 in 1 Formula: Combines compact powder and base concealer for a flawless finish - High Coverage: Provides full coverage with a HD finish - Oil Control: Helps control shine and keeps skin matte all day - Easily Blendable: Blends seamlessly into the skin for a natural look - Suitable for All Skin Types: Works well on all skin types, including sensitive skin - Compact Size: Convenient for on-the-go touch-ups

For whom: The MATT LOOK Perfect Look powder is suitable for anyone looking for a compact powder that also provides high coverage and oil control. It is especially great for those with oily skin or anyone who wants a flawless finish.

Pros: - Long-lasting formula - Helps control oil and shine - Provides full coverage - Easy to blend - Suitable for all skin types

Cons: - May be too thick for those who prefer a lighter coverage - Limited shade range of 20g Fair only

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers oil control, high coverage, and HD finish, meeting market expectations.	Kantar
Brand Strength	20	10	Established brand with good reputation in cosmetics sector.	Euromonitor
Category Momentum	20	15	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from established and emerging brands.	IRI
Use-case Advantage	5	5	Versatile product suitable for all skin types, enhancing its appeal.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned compact powder with strong features for diverse skin types.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—