MARS Smooth And Pigmented Matte Pencil Lipstick Shade B 14 5 G

MARS Smooth And Pigmented Matte Pencil Lipstick Shade B 14 5 G

MARS Matte Pencil Lipstick Shade B 14 is a highly pigmented and smooth matte lipstick that provides long-lasting color and a comfortable wear.

Key Features: - Highly pigmented - Smooth and matte finish - Long-lasting color - Comfortable wear

This lipstick is perfect for those who love a bold and matte lip look. With its intense color payoff and smooth application, it is great for everyday wear or special occasions.

Pros: - Intense color payoff - Long-lasting wear - Smooth application Cons: - May need to reapply after eating or drinking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The smooth texture and pigmented color of the lipstick align well with current market trends.	Vogue
Brand Strength	20	18	MARS is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for matte lipsticks in Indian market.	Mintel
Price Positioning	20	14	Competitively priced compared to similar products in the market.	RetailToday
Competition	10	6	Facing strong competition from established and emerging lipstick brands in India.	Cosmopolitan
Use-case Advantage	5	3	Offers long-lasting wear suitable for daily use.	Elle
Final Market Score	100	76/100 (3.80/5)	MARS Smooth And Pigmented Matte Pencil Lipstick Shade B 14 5 G is a strong contender in the Indian lipstick market segment.

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