MARS Popstar Drying Liquid Mousse Lipstick for Women with Matte Finish Lightweight and Non Sticky Formula Up to 12 Hour Long Lasting Transferproof Waterproof 6 0ml 03 Chorus Girl

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
MARS Popstar Drying Liquid Mousse Lipstick is well-positioned in the growing Indian matte lipstick segment.
Rs.209.00 Rs.249.00
Best price from Amazon.in Amazon.in

Details

MARS Popstar Drying Liquid Mousse Lipstick for Women with Matte Finish Lightweight and Non Sticky Formula Up to 12 Hour Long Lasting Transferproof Waterproof 6 0ml 03 Chorus Girl


Key Features: - Drying liquid mousse formula - Matte finish - Lightweight and non-sticky - Up to 12 hours long-lasting - Transfer-proof and waterproof - 6.0ml size - Shade: 03 Chorus Girl
For whom: This lipstick is perfect for women who want a long-lasting lip color with a matte finish. The lightweight formula ensures comfort while the waterproof and transfer-proof properties make it ideal for all-day wear.
Pros: - Matte finish for a trendy look - Long-lasting formula for up to 12 hours of wear - Transfer-proof and waterproof for all-day confidence - Lightweight and non-sticky for comfortable wear
Cons: - Some users may find the shade range limited - May require reapplication after meals or drinks - Matte finish may not be suitable for those with very dry lips

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Matte finish, transferproof, and waterproof features align well with Indian consumer preferences. Euromonitor
Brand Strength 20 18 MARS Popstar gaining popularity among Indian consumers. Brandwatch
Category Momentum 20 15 Growing demand for long-lasting matte lipsticks in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the Indian market. Retail360
Competition 10 0 Intense competition in the Indian lipstick market with many established brands. Forbes
Use-case Advantage 5 3 Suitable for daily wear and long-lasting makeup looks. Vogue
Final Market Score 100 66/100 (3.30/5) MARS Popstar Drying Liquid Mousse Lipstick is well-positioned in the growing Indian matte lipstick segment.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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MARS Popstar Drying Liquid Mousse Lipstick for Women with Matte Finish Lightweight and Non Sticky Formula Up to 12 Hour Long Lasting Transferproof Waterproof 6 0ml 03 Chorus Girl

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Rs.209.00 Rs.249.00