MARS Long Lasting Makeup Fixer With Healthy Glow Face Primer 90 ml Transparent

MARS Long Lasting Makeup Fixer With Healthy Glow Face Primer 90 ml Transparent

This MARS Long Lasting Makeup Fixer is a must-have for anyone looking to keep their makeup in place all day long. It not only sets your makeup but also gives your skin a healthy glow.

Key Features: - Long-lasting formula - Helps makeup stay in place all day - Gives skin a healthy glow - Can be used as a face primer

For those who struggle with their makeup fading throughout the day or want to achieve a radiant complexion, this makeup fixer is perfect for you. Whether you have oily skin or just want your makeup to last longer, this product is suitable for all skin types.

Pros: - Extends the wear time of makeup - Provides a healthy glow to the skin - Can also be used as a face primer Cons: - Some may find the size of the bottle too small for daily use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting and healthy glow features align well with market trends.	Vogue India
Brand Strength	20	10	Established brand with good reputation in cosmetics.	Brand Equity
Category Momentum	20	15	Growing demand for primers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	6	Facing competition from both established and emerging primer brands.	Cosmopolitan India
Use-case Advantage	5	5	Addresses the need for makeup longevity and skin health.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned primer with good market fit and competitive pricing.

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