MARS Kohl of Fame Up to 12 Hours Stay Kajal Smudgeproof Waterproof Long Lasting 0 35g White

MARS Kohl of Fame Up to 12 Hours Stay Kajal Smudgeproof Waterproof Long Lasting 0 35g White

The MARS Kohl of Fame kajal is a long-lasting, smudge-proof, and waterproof kajal that can stay put for up to 12 hours. Its creamy texture glides on effortlessly and doesn't fade or smudge throughout the day.
Key Features: - Up to 12 hours of wear time - Smudge-proof and waterproof formula - Creamy texture for easy application - Available in a classic white shade - Long-lasting formula that doesn't fade throughout the day
For whom: This kajal is perfect for anyone looking for a reliable and long-lasting eye makeup product. Whether you're heading to work, a party, or just running errands, this kajal will stay put no matter what.
Pros: - Long-lasting formula - Smudge-proof and waterproof - Creamy texture for easy application - Classic white shade that suits all skin tones
Cons: - May require multiple coats for intense color payoff - Some users may find the creamy texture too soft for precise application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like smudgeproof, waterproof, and long-lasting.	Vogue
Brand Strength	20	18	Established brand reputation in the cosmetics industry in India.	Brand Equity
Category Momentum	20	15	Growing demand for long-lasting kajal products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar kajal products in India.	Retail360
Competition	10	8	Facing moderate competition from other long-lasting kajal brands in India.	Elle
Use-case Advantage	5	5	Addresses the need for a kajal that stays intact for up to 12 hours.	Femina
Final Market Score	100	76/100 (3.80/5)	Highly competitive kajal with strong brand presence and key features.

Factor	Rating (out of 5)	Notes
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