MARS Hydra Glow Proactive Nourishing Long Lasting Primer 30 ml Transparent

MARS Hydra Glow Proactive Nourishing Long Lasting Primer 30 ml Transparent

About Product: MARS Hydra Glow Proactive Nourishing Long Lasting Primer is a lightweight and hydrating primer that preps the skin for makeup application. It helps to create a smooth canvas and prolong the wear of your makeup. Key Features: This primer contains hyaluronic acid, vitamin E, and other nourishing ingredients to keep the skin hydrated and healthy. It also has a transparent formula that works for all skin tones. For whom: This primer is suitable for all skin types, including dry, oily, and combination skin. It is perfect for those looking for a primer that not only extends the wear of their makeup but also provides hydration. Pros: - Hydrating formula - Long-lasting wear - Suitable for all skin tones - Lightweight texture Cons: - Some may find the price point to be higher than other primers on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences.	Vogue
Brand Strength	20	18	Strong brand reputation and recognition in India.	Brand Equity
Category Momentum	20	15	Growing demand for primers in Indian market.	Mintel
Price Positioning	20	15	Competitive pricing compared to similar primers in India.	Femina
Competition	10	5	Facing moderate competition from established primer brands in India.	Cosmopolitan
Use-case Advantage	5	3	Provides unique benefits for long-lasting makeup in Indian climate.	Elle
Final Market Score	100	76/100 (3.80/5)	Well-positioned primer with strong brand and feature fit for Indian market.

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