MARS HD Mattifying Compact Powder For All Skin Type Lightweight Formula With Oil Control Long Lasting Compact Powder 8G 03 BUTTER SCOTCH Cream

MARS HD Mattifying Compact Powder For All Skin Type Lightweight Formula With Oil Control Long Lasting Compact Powder 8G 03 BUTTER SCOTCH Cream

About Product: The MARS HD Mattifying Compact Powder is a lightweight formula designed for all skin types. It helps control oil and provides a long-lasting matte finish. This compact powder comes in the shade 03 Butter Scotch Cream and contains 8g of product.

Key Features: - Mattifying formula - Lightweight - Controls oil - Long-lasting - Suitable for all skin types - Shade: 03 Butter Scotch Cream - Contains 8g of product

For whom: This compact powder is suitable for anyone looking for a mattifying powder that helps control oil and provides a long-lasting finish. It is ideal for all skin types and can be used on-the-go for quick touch-ups throughout the day.

Pros: - Lightweight formula - Controls oil - Long-lasting matte finish - Suitable for all skin types - Convenient compact size for travel or on-the-go touch-ups Cons: - Limited shade range - May not be suitable for those with very dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Mattifying and oil control features align with market trends.	Vogue India
Brand Strength	20	10	Established brand with good reputation in cosmetics.	Brand Equity
Category Momentum	20	15	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	6	Facing strong competition from other established compact powder brands.	Femina
Use-case Advantage	5	5	Long-lasting formula suitable for all skin types.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned compact powder with good market fit and competitive pricing.

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